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Internet Marketing, Managed Hosting Services, Custom Development, and Web Design for Small Businesses

Nuts & Bolts Interactive provides a comprehensive set of services that eliminate the headaches associated with managing different companies that you need for your business. If you've ever tried to get your web designers to play nice with your hosting company; or your graphic designers to get the right kind of files to your website programmers, you know what we mean.

We provide small businesses with the website, print, multimedia, and interactive graphics and technology you need to outperform your competition. With our unique blend of art and technology skills, we've helped numerous small businesses build brands, attract customers, and measure their results effectively, efficiently, and affordably.

We take care of the Nuts & Bolts of design and technology so you can take care of your business.

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NBI redesigns the NOB Brick & Fireplace corporate website, deploying it on the Website Edit Engine CMS platform.

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Goal Oriented Design and Its Impact on Your Site's Effectiveness
Last Update: 2008-10-30 20:12:52
Posted on: 2008-10-30 20:12:52 by: Ryan
Take a 5 second look at your website, and then close your eyes.

What were the top three things that you noticed?  If those top three things are not related to the top three things directly related to helping your business turn visitors into customers, your site isn't implementing Goal Oriented Design principals.
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Doing a Little Something to your Site is Better than Doing Nothing
Last Update: 2008-09-23 09:45:56
Posted on: 2008-09-23 09:43:55 by: Ryan
Recently, I have gotten back into roadracing motorcycles after a 7 year hiatus (here are some photos that Yermo took this past weekend, 2008-09-20).  Before the weekend, I had to get some minor repairs done to my leathers.  I called and talked to Connie at Vanson (the company that made the leathers) and they asked me the last time that I'd given them a cleaning.  I had to admit that it had been quite a long time.  A full-on "proper" cleaning is moderately involved and can take some time, of which most racers don't have a lot of.  Connie said that a quick and easy thing to do was to hit them with any furniture polish and a soft rag.  She went on to say that because it was so quick and easy to do that the benefit of the quick cleaning a few times a season was far better than doing nothing at all.

That got me thinking about small businesses and websites, and that the same axiom applies.  You are far better coming up with a strategy to make regular, even minor, updates to your site than doing nothing at all.
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How to Reorganize Your Website Without Reducing Your Traffic
Last Update: 2008-08-19 16:08:08
Posted on: 2008-08-19 16:03:57 by: Ryan
Nobody keeps the same website forever.  Websites get redesigned and on a regular basis.  Websites also need their content updated or reorganized to keep up with a growing business or organization.

When you change the structure of your site (move pages, rename them, or delete them altogether) you could be losing valuable traffic and costing your business or organization signups, purchases, or more.
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The Nuts & Bolts of Domain Name Ownership
Last Update: 2008-07-14 21:26:28
Posted on: 2008-07-14 21:22:22 by: Ryan
Everyone who has a website has a domain, so knowing a few simple things about it can help alleviate a lot of potential headache.

A domain name identifies and locates a business or organization on the Internet.
  This includes not only your website, but also your e-mail and any other Internet based services that you might be running.

It is the cornerstone to anything that you do online, and thus very important to keep on top of.

If something goes wrong with it, all of the sudden, you can find your website and e-mail completely unavailable.  Even worse, if you aren't careful, you can lose it all together.
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5 Reasons Why Your Website Needs a Legal Checkup Now!
Last Update: 2008-06-26 14:31:30
Posted on: 2008-06-26 11:09:18 by: Ryan
This month we welcome a guest contributor, Chip Cooper, a leading information technology, software, and Internet attorney with over 25+ years in practice.  Chip operates http://digicontracts.com, a cost-effective, online contract drafting service for drafting website legal compliance contracts featuring "do-it-myself" and "do-it-for-me" options.

It's extremely important for website businesses to stay on top of new legal risks, as well as new opportunities, as they develop.  So, I highly recommend that you sign up for Chip's FREE newsletter, Website Law Alert -- I read it regularly (it's a quick and easy read), and I wouldn't recommend it if it weren't the best I've seen.  You'll also get Chip's FREE downloadable Special Report as a bonus.  Click here to signup.



If you haven't been following the legal developments on the Web in the last couple of years, you may not be aware of the significant upswing in litigation aimed at interactive and ecommerce websites -- both large and small.

To help you stay on top of these developments, I've boiled down the 5 factors that are driving this wave of litigation.
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Business Lessons From the Presidential Primaries
Last Update: 2008-06-06 09:32:39
Posted on: 2008-06-06 09:32:13 by: Ryan
This is an article written by a colleague, Bhavesh Naik of Ambica Training.

Bhavesh has some very interesting insight into how things played out in the primaries and how they relate to business. 
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Boost the Effectiveness of your Contact Form . . . Respond Promptly!
Last Update: 2008-05-16 16:51:31
Posted on: 2008-05-16 16:47:45 by: Ryan
So you have a Contact Us form on your site, with which, customers and prospects can easily send you an e-mail.  That’s all well and good, but if you don’t respond to those e-mails in a timely manner you could lose a potential new client.
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Your Most Popular Entry Page and Its Impact on Layout and Design
Last Update: 2008-04-15 14:25:30
Posted on: 2008-04-15 14:18:05 by: Ryan
Most people assume that a visit to their website begins on their home page.  The reality is that most website visits begin on other pages on the site and that those pages are not effective entry pages.

Do you know what your most popular entry page is?

Does the layout and design of your site enable those who enter any page to easily find out more about you and your offerings without leaving in frustration?

Regardless of whether you can answer the first question, there are a number of things that you can do to your site that will help you make the most out of your traffic no matter what page people use as an entry point.
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Building Value in the Internet Age
Last Update: 2008-02-19 19:38:44
Posted on: 2008-02-19 19:38:21 by: Ryan
In age where it's easy to copy anything that can be put on the Internet, how do you build and maintain value in intellectual property that is perceived as something that should be free?

Here is an excellent article by Kevin Kelly and articulates this new paradigm.
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"Under Construction" means "I'll never get to it"
Last Update: 2008-01-29 08:37:03
Posted on: 2008-01-29 08:34:56 by: Ryan
When people see a website with an "Under Construction" or similar message it typically translates to "This site will never be updated, don't bother coming back".

A much better approach is to publish whatever content you have, and add to it later.
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