Nuts & Bolts Interactive, Inc.
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Nuts & Bolts Interactive provides a comprehensive set of services that eliminate the headaches associated with managing different companies that you need for your business. If you've ever tried to get your web designers to play nice with your hosting company; or your graphic designers to get the right kind of files to your website programmers, you know what we mean.

We provide small businesses with the website, print, multimedia, and interactive graphics and technology you need to outperform your competition. With our unique blend of art and technology skills, we've helped numerous small businesses build brands, attract customers, and measure their results effectively, efficiently, and affordably.

We take care of the Nuts & Bolts of design and technology so you can take care of your business.
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Let us know what you need and we'll get back to you ASAP with a quote.


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design.thb.small.jpgFor businesses that would like to Accept Credit Card Payments Online.  We can develop a site that includes an Integrated Shopping Cart or Third Party Solution.

Include the integrated CRM, Tracking and Reporting, and E-mail Newsletter Management, all tied into the Website Edit Engine, and you've got a Powerful Online sales and marketing tool that will help take your business to the next level.


html.updates.thb.small.jpg Does your existing website need some updates? Do you need to change some of the text, pictures or add a few new pages? No problem. Just get in touch with us and we'll take care of you no matter where your site is hosted.


webdesign.thb.small.jpg NBI designs custom websites. We can create a look from scratch, we can make it match your other marketing materials, or we can work with a designer of your choice.

We can also work on existing websites to make any updates or changes that you might need, or redesign your site completely.


mobie.logo.thb.small.jpg At NBI we can offer more than just a standard website hosting account. If you are looking to gain control of your site that doesn't require any programming knowledge we can configure your site to use the MOBIE: iCMS (Interactive Content Management Server) system.

This gives our customers the ability to easily manage their content and interactive features.

We can apply this technology to any existing website or ones that we design, to make it easy to mangage and more interactive.


dco.stationery.thb.small.jpg One of the things required for a Complete Business Website Solution is sometimes a new logo, cards, brochures and other offline collateral materials.

NBI can help by designing you a new logo and brand identity or take an existing logo and design whatever collateral materials you need.


goaltracker.thb.small.jpg What good is a website if you don't know whether or not it's working?

Using MOBIE: GoalTracker you can not only count how many hits you are getting but also define goals that are relevant to your business. You can then run reports to see what works and what doesn't.

GoalTracker can be integrated into an iCMS enabled site or installed on an existing site.


hosting.thb.small.jpg NBI offers complete website hosting services; including DNS, database, and E-mail services. How many times have you struggled with a web design firm that outsources their hosting and has no control over it? How many hours have you spent on hold or waited for e-mail responses from your hosting company?

If you want to be one of thousands there are hundreds of companies that offer hosting for little to nothing; if you want to be able to pick up the phone and have someone take care of you right now, NBI is for you.


multi.wings.thb.small.jpg Do you need a Flash Animation on your Website?  Do you require a presentation with custom animation and/or digital video? Do you need a custom built application to help your sales force wow your prospects? Looking to develop a kiosk that both showcases your products and services and provides another way to get in front of qualified prospects?

We can develop Interactive Flash applications and animations for your website, digital videos and animation, and Multimedia Kiosks.


logo.small.thb.00.jpg Looking for a new logo for your company? NBI has designed dozens of corporate identity and logo packages for businesses all accross the east coast, helping companies portray the right image to their customers and prospects.

Take a look at our logo gallery, and decide for yourself.


consulting.thb.small.jpg Our consultants each have over 10 years of computer industry experience. We can help you with:
  • Software development
  • Database design and programming
  • User Interface Design
  • Multimedia programming
  • Requirements Analysis and Needs Assessment


  
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Search Articles
Your Most Popular Entry Page and Its Impact on Layout and Design
Last Update: 2008-04-15 14:25:30
Posted on: 2008-04-15 14:18:05 by: Ryan
Most people assume that a visit to their website begins on their home page.  The reality is that most website visits begin on other pages on the site and that those pages are not effective entry pages.

Do you know what your most popular entry page is?

Does the layout and design of your site enable those who enter any page to easily find out more about you and your offerings without leaving in frustration?

Regardless of whether you can answer the first question, there are a number of things that you can do to your site that will help you make the most out of your traffic no matter what page people use as an entry point.
(Read More ...  |  0 Comments)

Building Value in the Internet Age
Last Update: 2008-02-19 19:38:44
Posted on: 2008-02-19 19:38:21 by: Ryan
In age where it's easy to copy anything that can be put on the Internet, how do you build and maintain value in intellectual property that is perceived as something that should be free?

Here is an excellent article by Kevin Kelly and articulates this new paradigm.
(0 Comments)

"Under Construction" means "I'll never get to it"
Last Update: 2008-01-29 08:37:03
Posted on: 2008-01-29 08:34:56 by: Ryan
When people see a website with an "Under Construction" or similar message it typically translates to "This site will never be updated, don't bother coming back".

A much better approach is to publish whatever content you have, and add to it later.
(Read More ...  |  0 Comments)

Write Your Website Content with Your Visitor In Mind
Last Update: 2007-10-08 06:29:08
Posted on: 2007-10-08 06:25:53 by: Ryan
During website content discussions with clients, NBI frequently hears the same three questions:
  1. "What should we say about ourselves?
  2. What do we want our website visitors to do on our site?
  3. and how do we make it easy for them to do what we want?"
Our response to these questions is "Tell us about information that your typical prospect is looking for when they first contact you."

The answer to this question helps you craft content that is more appropriately targeted to your website audience, and this content will help you drive more traffic to your website.
(Read More ...  |  0 Comments)

Flexibility and Cost-Savings in Hosting Different Parts of Your Site on Different Networks
Last Update: 2007-09-11 08:57:52
Posted on: 2007-09-06 10:40:56 by: Ryan
Many a time I'll talk to a client about adding additional features to a site that isn't yet hosted on our servers.  Typically, we've already got a stock Bolt-On Part that does exactly what they need.  I'll let them know that we can easily take care of it for them, and that it will include an up-front configuration and a monthly service fee.  "Oh, but we don't want to move our entire website," is the typical response.

There seems to be a common misconception that your entire website has to be hosted all in one place.  In many cases you can maximize your flexibility and minimize costs by hosting different parts of your website on different networks.  Assuming it's integrated correctly, your website visitors won't notice the difference and you'll be able to deploy your website features more quickly and affordably.
(Read More ...  |  0 Comments)

Effective strategies for composing e-mail newsletters
Last Update: 2007-05-07 18:09:17
Posted on: 2007-05-07 18:00:51 by: Ryan
So you are looking to take your site to the next level and want to start sending a regular email newsletter.  So what do you writeHow much information should you include?  And what do the current laws require that you include in each mailing?
(Read More ...  |  0 Comments)

Search Engine Optimization: How to Optimize Your Site Without Spending a Fortune
Last Update: 2007-03-11 20:18:29
Posted on: 2007-03-11 20:15:10 by: Ryan
There are a number of different companies that provide Search Engine Optimization (SEO) services that claim they can put you in the top ten search results for certain key words.

Although it is possible to get top rank for a couple of search terms, to do so can be extremely expensive and require continuous investment. Typically, SEO services run anywhere from $100 - $2,000 per month with no guarantee that the high rank for those terms will actually turn into any new business.

We've found a much more affordable strategy to "optimize" and drive more relevant traffic to your site that brings additional benefits to you and your organization . . . .
(Read More ...  |  0 Comments)

Do's and Don'ts When Using Flash to Enhance Your Website
Last Update: 2006-07-12 09:56:14
Posted on: 2006-07-12 09:51:26 by: Ryan
Flash is a program that allows you to put interactive animations and videos on your website.  It enables you to deploy a wide range of content on your website, add interactivity and greatly enhance your visitors experience.

There are a number of Flash myths, as well as a number of innapropriate ways to use Flash on your website. In this article, I'll go through a few of the myths, talk about some poor Flash strategies and then outline some effective strategies for using Flash on your website.
(Read More ...  |  0 Comments)

How to Increase Your Click-Through from Search Engines with Meta Tags
Last Update: 2006-04-10 09:25:27
Posted on: 2006-04-08 13:03:15 by: Ryan
I constantly get questions about how people can get their sites to show up higher in the search engine rankings, but no one ever asks how to best entice people to click on those links.

The answer is in properly crafted Meta Tags. A Meta Tag is an HTML tag in the header section of a web page, intially intended to offer content that search engines would use to categorize your pages. These tags are divided into three types: Title, Keywords, and Description.

Nowadays most search engines don't put a lot of weight on the content of your meta tags for searching and categorization, but that doesn't mean that they are useless.

(Read More ...  |  0 Comments)

Website Buyer's Guide
Last Update: 2006-04-08 13:35:10
Posted on: 2005-12-17 22:58:19 by: Ryan
So you are looking to buy a new website and might not know exactly where to start.

Here's a quick overview of some of the things to think about when deciding what you want in a site, and what you want in a vendor.
(Read More ...  |  0 Comments)

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