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So you are looking to buy a new website and might not know exactly where to start.
Here's a quick overview of some of the things to think about when deciding what you want in a site, and what you want in a vendor.
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There are many businesses that are seeing their sales diminish and are realizing that they are going to have to cut costs to survive. There are some businesses that won’t make it and they and their websites will simply go away.
If your business is contracting and you need to batten down the hatches what should you do to survive the lean times that also helps you gain a better position for when things start to turn around?
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When developing any content related to your business keeping your story straight is an important principle to keep in mind that helps to develop and maintain good relationships with your clients and prospects.
The recent news story about FaceBook's change to their terms of service is good example of how not following this business communication principle can lead to a lot of ill-will with your customers and create a lot of bad PR
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An efficient way to generate qualified leads without continual, heavy investment in capital is to focus on business development activities that provide leverage and a force multiplier.
Leverage means that the effort that you spend on a given activity continues to pay dividends long after you are finished working on it, and a Force Multiplier is something that allows you to get your message out to many people simultaneously without any additional incremental costs.
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Take a 5 second look at your website, and then close your eyes.
What
were the top three things that you noticed? If those top three things
are not related to the top three things directly related to helping
your business turn visitors into customers, your site isn't
implementing Goal Oriented Design principals.
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Recently, I have gotten back into roadracing motorcycles after a 7 year hiatus (here are some photos that Yermo took this past weekend, 2008-09-20). Before the weekend, I had to get some minor repairs done to my leathers. I called and talked to Connie at Vanson (the company that made the leathers) and they asked me the last time that I'd given them a cleaning. I had to admit that it had been quite a long time. A full-on "proper" cleaning is moderately involved and can take some time, of which most racers don't have a lot of. Connie said that a quick and easy thing to do was to hit them with any furniture polish and a soft rag. She went on to say that because it was so quick and easy to do that the benefit of the quick cleaning a few times a season was far better than doing nothing at all.
That got me thinking about small businesses and websites, and that the same axiom applies. You are far better coming up with a strategy to make regular, even minor, updates to your site than doing nothing at all.
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Nobody keeps the same website forever. Websites get redesigned and on a regular basis. Websites also need their content updated or reorganized to keep up with a growing business or organization.
When you change the structure of your site (move pages, rename them, or delete them altogether) you could be losing valuable traffic and costing your business or organization signups, purchases, or more.
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Everyone who has a website has a domain, so knowing a few simple things about it can help alleviate a lot of potential headache.
A domain name identifies and locates a business or organization on the Internet. This includes not only your website, but also your e-mail and any other Internet based services that you might be running.
It is the cornerstone to anything that you do online, and thus very important to keep on top of.
If something goes wrong with it, all of the sudden, you can find your website and e-mail completely unavailable. Even worse, if you aren't careful, you can lose it all together.
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This month we welcome a guest contributor, Chip Cooper, a leading information technology, software, and Internet attorney with over 25+ years in practice. Chip operates http://digicontracts.com, a cost-effective, online contract drafting service for drafting website legal compliance contracts featuring "do-it-myself" and "do-it-for-me" options.
It's extremely important for website businesses to stay on top of new legal risks, as well as new opportunities, as they develop. So, I highly recommend that you sign up for Chip's FREE newsletter, Website Law Alert -- I read it regularly (it's a quick and easy read), and I wouldn't recommend it if it weren't the best I've seen. You'll also get Chip's FREE downloadable Special Report as a bonus. Click here to signup.
If you haven't been following the legal developments on the Web in the last couple of years, you may not be aware of the significant upswing in litigation aimed at interactive and ecommerce websites -- both large and small.
To help you stay on top of these developments, I've boiled down the 5 factors that are driving this wave of litigation.
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