|
 |
Here you will find ever-growing list of articles and information about
websites, design, and multimedia. Just click on the item below to read
the article. Click Here to sign-up to the Nuts & Bolts Interactive E-Newsletter through which we will announce new additions to this and other sections of the site.
| Search Articles |
|
|
Most people assume that a visit to their website begins on their home page. The reality is that most website visits begin on other pages on the site and that those pages are not effective entry pages.
Do you know what your most popular entry page is?
Does the layout and design of your site enable those who enter any page to easily find out more about you and your offerings without leaving in frustration?
Regardless of whether you can answer the first question, there are a number of things that you can do to your site that will help you make the most out of your traffic no matter what page people use as an entry point.
|
| |
(Read More ... | 0 Comments) |
|
|
|
|
|
In age where it's easy to copy anything that can be put on the Internet, how do you build and maintain value in intellectual property that is perceived as something that should be free?
Here is an excellent article by Kevin Kelly and articulates this new paradigm.
|
| |
(0 Comments) |
|
|
|
|
|
When people see a website with an "Under Construction" or similar message it typically translates to "This site will never be updated, don't bother coming back".
A much better approach is to publish whatever content you have, and add to it later.
|
| |
(Read More ... | 0 Comments) |
|
|
|
|
|
During website content discussions with clients, NBI frequently hears the same three questions:
- "What should we say about ourselves?
- What do we want our website visitors to do on our site?
- and how do we make it easy for them to do what we want?"
Our response to these questions is "Tell us about information that your typical prospect is looking for when they first contact you."
The answer to this question helps you craft content that is more appropriately targeted to your website audience, and this content will help you drive more traffic to your website.
|
| |
(Read More ... | 0 Comments) |
|
|
|
|
|
Many a time I'll talk to a client about adding additional features to a site that isn't yet hosted on our servers. Typically, we've already got a stock Bolt-On Part that does exactly what they need. I'll let them know that we can easily take care of it for them, and that it will include an up-front configuration and a monthly service fee. "Oh, but we don't want to move our entire website," is the typical response.
There seems to be a common misconception that your entire website has to be hosted all in one place. In many cases you can maximize your flexibility and minimize costs by hosting different parts of your website on different networks. Assuming it's integrated correctly, your website visitors won't notice the difference and you'll be able to deploy your website features more quickly and affordably.
|
| |
(Read More ... | 0 Comments) |
|
|
|
|
|
|
So you are looking to take your site to the next level and want to start sending a regular email newsletter. So what do you write? How much information should you include? And what do the current laws require that you include in each mailing?
|
| |
(Read More ... | 0 Comments) |
|
|
|
|
|
There are a number of different companies that provide Search Engine Optimization (SEO) services that claim they can put you in the top ten search results for certain key words.
Although it is possible to get top rank for a couple of search terms, to do so can be extremely expensive and require continuous investment. Typically, SEO services run anywhere from $100 - $2,000 per month with no guarantee that the high rank for those terms will actually turn into any new business.
We've found a much more affordable strategy to "optimize" and drive more relevant traffic to your site that brings additional benefits to you and your organization . . . .
|
| |
(Read More ... | 0 Comments) |
|
|
|
|
|
Flash is a program that allows you to put interactive animations and videos on your website. It enables you to deploy a wide range of content on your website, add interactivity and greatly enhance your visitors experience.
There are a number of Flash myths, as well as a number of innapropriate ways to use Flash on your website. In this article, I'll go through a few of the myths, talk about some poor Flash strategies and then outline some effective strategies for using Flash on your website.
|
| |
(Read More ... | 0 Comments) |
|
|
|
|
|
I constantly get questions about how people can get their sites to show up higher in the search engine rankings, but no one ever asks how to best entice people to click on those links.
The answer is in properly crafted Meta Tags. A Meta Tag is an HTML tag in the header section of a web page, intially intended to offer content that search engines would use to categorize your pages. These tags are divided into three types: Title, Keywords, and Description.
Nowadays most search engines don't put a lot of weight on the content of your meta tags for searching and categorization, but that doesn't mean that they are useless.
|
| |
(Read More ... | 0 Comments) |
|
|
|
|
|
So you are looking to buy a new website and might not know exactly where to start.
Here's a quick overview of some of the things to think about when deciding what you want in a site, and what you want in a vendor.
|
| |
(Read More ... | 0 Comments) |
|
|
|
| Search Articles | |
|
© Copyright 1997-2008
Nuts & Bolts Interactive, Inc.
All Rights Reserved
301-946-5400
PO Box 1841
Silver Spring, MD 20915
Serving the Greater Washington D.C. Metro Area
Rockville, Gaithersburg, and Northern Virginia
Intranet Login
|
 |
 |
Let us know what you need and we'll get back to you ASAP with a quote.
|
|
|
| |
